Fortis Telecom, a Sacramento area telecommunications company has engaged WSI to implement an SEO program to promote their 3 key services – High Speed Internet, VoIP, and IT Services. The goal of the engagement is to improve their online presence, improve lead generation, and automate the flow of leads into Salesforce.
WSI has optimized 8 pages so far focusing on carefully selected keywords that describe Fortis Telecom and its 3 key service offerings. Since some of the Fortis services are targeted toward local businesses, such as their IT Services, WSI will be optimizing additional pages that are geo-modified for local search to improve rankings in target cities where they offer those services. Below are some example pages from the initial SEO implementation:
WSI also optimized Fortis Telecom’s home page, and set up tracking to measure the results. The tracking will measure links to the new SEO pages, rankings on the selected keywords, organic visitors to the new SEO pages, as well as lead tracking and conversions. Lead tracking includes form submissions, as well as phone calls from organic visitors.
In addition, WSI implemented a WordPress-to-Salesforce integration which sends all leads captured on the website into salesforce.com where they can be managed by the sales team at Fortis. This integration is key to filling their funnel with active leads, and provides for database segmentation by area of interest.
Off page optimization has just been completed which not only focused on Facebook, Twitter, and Google+, but additionally included LinkedIn to support their B2B presence. The off page optimization plan includes ongoing content creation and syndication on a monthly basis. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, andBlogger.
About eSpark Marketing
eSpark Marketing is part of the world’s largest digital marketing agency, and leader in Phoenix area Internet marketing, Local Search Engine Optimization, National SEO, Website development and Social Media Marketing with a locally owned Digital Marketing agency based Scottsdale, AZ. WSI has over 1,000 agencies in 800 countries around the globe, and is actively helping thousands of companies develop and execute comprehensive digital marketing strategies. If your business needs to improve its online brand or increase revenue and leads,please contact us today to discuss your business goals and do a web analysis of your current marketing activities.
This post originally appeared: http://www.wsicybersmart.com/sacramento-area-telecom-company-engages-wsi-seo/