Velocity Partners, a Seattle-based offshore software development company has engaged WSI to implement a broad based SEO program for them. The goal of the engagement is to increase lead flow from companies needing low-cost, high quality development.
The implementation covers 20+ keywords that focus on what Velocity does, and what Velocity is. WSI added a total of 13 pages to the site designed to rank for specific terms. The following pages and keywords are good examples:
WSI also optimized Velocity’s home page, and set up tracking to measure the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.
Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly. As this effort unfolds, Velocity expects to see their brand at the top of the results for all keywords.
eSpark Marketing is a leader in the Phoenix area for Internet marketing, Local Search Engine Optimization, National SEO, Website development and Social Media Marketing which concentrates on ONLINE LEAD GENERATION. Locally owned, eSpark Marketing of Scottsdale is part of the world’s largest digital marketing agency network which has over 1,000 agencies in 800 countries around the globe, and is actively helping thousands of companies develop and execute comprehensive digital marketing strategies. If your Arizona business is needing to improve its online brand awareness or increase revenue and leads, please contact us today to discuss your business goals and do a website analysis.
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