Our web marketing agency announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA. The new website can be viewed at https://www.weichertfranchise.com
Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year. It marks the 13th consecutive year that WREA has made the list. In contracting our agency, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing partner who also had experience with the unique needs of both franchisees and franchisors. “In less than a month we’ve already seen results from our agency, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond”, said Scavone.
WSI Marketing Program for National Real Estate Franchise Brand Development
The team team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This dictated the website content strategy, visuals, and overall marketing plan, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. . The Weichert program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:
Through its elite national branding program, our agency customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, web marketing agency conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery. Our agency’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger, and Weebly in addition to several other proprietary content distribution platforms.
Call Us for a Digital Branding Overview
Being a franchise organization for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other marketing agencies do. For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?
eSpark Marketing is a leader in the Phoenix area for Internet marketing, Local Search Engine Optimization, National SEO, Website development and Social Media Marketing which concentrates on ONLINE LEAD GENERATION. Locally owned, eSpark Marketing of Scottsdale is part of the world’s largest digital marketing agency network which has over 1,000 agencies in 800 countries around the globe, and is actively helping thousands of companies develop and execute comprehensive digital marketing strategies. If your Arizona business is needing to improve its online brand awareness or increase revenue and leads, please contact us today to discuss your business goals and do a website analysis.
This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/