Newton, MA-based home care agency, Visiting Angels Newton/Canton, has retained us for a local SEO program to generate leads online for home care services for the elderly and disabled adults.
The company provides senior care, dementia care, Alzheimer’s care, respite care, companion care, transitional care and other home care services. These non-medical services are provided on an hourly or daily “live-in” basis including personal care, mobility assistance, errands & transportation, meal prep, light housekeeping, medication reminders, and companionship. This private duty care is provided by home care aides who are selected for each client based on their character, experience, technical ability, and other traits.
Visiting Angels Newton/Canton has been serving Greater Boston since 2004. Many families in Newton, Needham, Dedham, Canton, Brookline, Watertown, as well as Natick, Wellesley, Roslindale, Norwood, Westwood, Canton, Stoughton, and nearby towns in Metrowest Boston have benefited from their expert home care services. The company is accredited by the Massachusetts Home Care Alliance. It has won the Best of Home Care Leader in Excellence award from the national independent client satisfaction survey firm Home Care Pulse four years in a row. As a home care provider with an outstanding group of over 250 home care aides, the company has also been named a Top Place to Work by the Boston Globe.
Having done business in the Newton Community for over 10 years, the company has developed a strong network of partners and benefits from their referrals. It also runs regular educational events in the community and has a robust social media program and email marketing campaigns that engages the community and helps to increase recognition and trust. As part of the Visiting Angels franchise, the company also gets leads generated by Corporate Headquarters. With the encouragement of the Corporate Office, the company seeks to expand business and increase leads through digital marketing. We are honored to be selected as the digital marketing agency for this purpose. We designed a customized digital marketing plan for Visiting Angels Newton/Canton as follows.
First, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords. We also improved the conversion architecture of the website by changing layouts and adding a Hipaa-compliant contact form on every page. In addition, an on-site blog was also implemented which would include articles about senior home care services, dementia care, homecare aides, home care costs and more. These blog articles contain long tail keywords that would help to bring traffic to the website.
With the on-page optimization complete, the local SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.
While the homecare agency has received and published many customer testimonials over the years, it has not received any reviews on Google. Part of this digital marketing solution would be focused on generating reviews on Google as well as other relevant websites such as senioradvisors.com, Care.com and caring.com for the company.
We will monitor the local SEO campaign results using Google Analytics and the Search Console. Each month we will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program.
Locally owned and operated eSpark Marketing is a Phoenix/Scottsdale-based digital marketing agency partnered with the largest group of digital marketing specialists in the world. Our focus is on Arizona-based businesses with revenues of $10 million and less which are looking for lead generation and increased visibility in the online world.
We offer a full range of digital marketing services including website design and development, search engine optimization (SEO), search engine marketing (paid search advertising), email marketing, social media marketing, marketing automation and much more.
For more information on our capabilities and strategies, please call us at 602-945-0089 or email us for a complimentary analysis and consultation.
This blog post is originally published on https://thewsitouch.com/blog/home-care-agency-engages-wsi-for-search-engine-optimization/