A lawyer based in Lowell, Massachusetts has retained us for a local SEO program to generate leads online for legal services in bankruptcy, real estate and business formation.
Attorney Stephen Holmes has been a lawyer in Massachusetts for over twenty-six years. He is a graduate of Suffolk University Law School and the Massachusetts Institute of Technology (MIT). He has an extensive background in business, management, and technology. He served as a VP of Engineering at two high tech companies developing world class computer systems. He has since returned to law and formed the Holmes Law Offices in Lowell, Massachusetts.
His practice includes filing Chapter 7 and Chapter 13 bankruptcies, representations for real estate buyers, sellers and lenders, residential conveyancing, real estate purchase & sale agreements, title examinations, closings, as well as forming business entities such as corporations, PCs, LLCs, non-profits and partnerships. At Holmes Law Offices, everyday hardworking people receive personal, direct service from Attorney Holmes at affordable fees. They are not handed off to junior staff under the supervision of an attorney like in large firms.
Having purchased leads from a number of lead generation services, Attorney Stephen Holmes decided to invest in search engine optimization, a strategy that enhances the long term lead generation capability of his website holmeslaw.com. We are honored to be selected as the digital marketing agency for this purpose.
We designed a customized digital marketing plan for Holmes Law Offices as follows. First, we performed comprehensive keyword research on each of his law practices and selected keywords that were then mapped to the pages of the Holmes Law Offices website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages which were optimized for the selected keywords. We also improved the conversion architecture of the website by adding a contact form on every page.
With the on-page optimization complete, the local SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories and legal services directories, posting on its Google My Business listing, Google+, Facebook and Linkedin pages, and increasing positive customer reviews on Google and Facebook as well as adding those reviews to the website. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.
We will monitor the local SEO campaign results using Google Analytics and the Search Console. Each month we will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this local SEO program.
Locally owned and operated, eSpark Marketing is a Phoenix/Scottsdale-based digital marketing agency partnered with the largest group of digital marketing specialists in the world. Our focus is on Arizona-based businesses with revenues of $10 million and less which are looking for lead generation and increased visibility in the online world.
We offer a full range of digital marketing services including website design and development, search engine optimization (SEO), search engine marketing (paid search advertising), email marketing, social media marketing, marketing automation and much more.
This post was originally published in https://thewsitouch.com/blog/bankruptcy-lawyer-engages-wsi-for-seo-services/