While we love partnering with brands of all shapes and sizes, local success stories lie close to our heart. Bed King is a South African company that was founded by businessman Mervyn Ewertse. His first store was located on Durban Road in Cape Town, and less than 20 years later the family-owned venture now boasts 13 outlets that sell top-quality beds, mattresses, pillows, sleeping couches and more nationwide.
Bed King has been a client of us since 2006. In 2016, we provided technical e-commerce SEO consulting services to strengthen the impact of their newly-launched e-commerce site. The brand remains a valued client of us to this day and the scope of our services has expanded along with their growth in the market. Today this includes a range of our core services such as content marketing, a variety of well-received promotional drives on Facebook, merchant campaigns on major search engines and more. Our overall on and off-site best-practice SEO strategy includes utilising blogging platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io are being utilised including directory listings, social sharing and content syndication.
As Bed King continues to increase its national presence, Digital Marketing looks forward to complementing our client’s already strong national presence online with an increasingly local focus. This ensures that potential clients will not only find Bed King online while researching products like bunk beds and bedroom furniture but also while they’re on the move. Our hope is to have the brand perfectly positioned during those high-intent moments when consumers reach for their mobile, tap the voice search button and say “Bed shop near me”.
Locally owned and operated eSpark Marketing is a Phoenix/Scottsdale-based digital marketing agency partnered with the largest group of digital marketing specialists in the world. Our focus is on Arizona-based businesses with revenues of $10 million and less which are looking for lead generation and increased visibility in the online world.
We offer a full range of digital marketing services including website design and development, search engine optimization (SEO), search engine marketing (paid search advertising), email marketing, social media marketing, marketing automation and much more.
This blog was originally posted on: https://blog.wsiwebmarketing.co.za/bed-kings-online-reach/